Hello!
Hello!
I'm Faye Ochi
I'm Faye Ochi
I help companies create solutions that elevate digital experiences and drive business growth
I help companies create solutions that elevate digital experiences and drive business growth
👩🎓UX Design + Psychology @ Purdue University
👩🎓UX Design + Psychology @ Purdue University
📺Currently working @ C-SPAN as a UX Developer
📺Currently working @ C-SPAN as a UX Developer
💻Previously interned @ Marketeq Digital + Purdue IT
💻Previously interned @ Marketeq Digital + Purdue IT
Projects
Projects
About Me
About Me
Hi! I'm Faye
I am a senior at Purdue University studying User Experience design with minors in psychology and design & innovation, along with a certificate of collaborative leadership.
My experience spans diverse roles, from a project engineer in the construction industry to a service designer at an IT consulting firm. I aim to be adaptable across varied design environments, which underscores my passion for solving complex problems and crafting innovative solutions for both physical and digital experiences.
Upon graduation, I hope to find a product or UX design role where I can help create impactful end-to-end experiences and take ideas from concept to development.
I am a senior at Purdue University studying User Experience design with minors in psychology and design & innovation, along with a certificate of collaborative leadership.
My experience spans diverse roles, from a project engineer in the construction industry to a service designer at an IT consulting firm. I aim to be adaptable across varied design environments, which underscores my passion for solving complex problems and crafting innovative solutions for both physical and digital experiences.
Upon graduation, I hope to find a product or UX design role where I can help create impactful end-to-end experiences and take ideas from concept to development.
My Design Philosophy
My Design Philosophy
Principles
Principles
Simplicity is Key
Simplicity is Key
Achieving simplicity starts with understanding who you’re designing for and what their goals are — this ensures that every design decision aligns with their needs and eliminates distractions.
Achieving simplicity starts with understanding who you’re designing for and what their goals are — this ensures that every design decision aligns with their needs and eliminates distractions.
I focus on stripping away unnecessary complexity to focus on the essential elements of a design.
I focus on stripping away unnecessary complexity to focus on the essential elements of a design.
Seek Feedback Early and Often
Seek Feedback Early and Often
Constant communication and collaboration with cross-functional teams (business, development, stakeholders) is critical.
Constant communication and collaboration with cross-functional teams (business, development, stakeholders) is critical.
It’s better to find out if your design is feasible or even necessary before you put hours of work into it
It’s better to find out if your design is feasible or even necessary before you put hours of work into it
Design Doesn't Have to Be Original
Design Doesn't Have to Be Original
Designing for familiar patterns ensures users feel comfortable and intuitively understand the experience.
Designing for familiar patterns ensures users feel comfortable and intuitively understand the experience.
It’s not about reinventing the wheel but refining it.
It’s not about reinventing the wheel but refining it.
“The more good ideas you collect, the more you can choose from to be influenced by”
Steal Like an Artist (Kleon, 2012)
“The more good ideas you collect, the more you can choose from to be influenced by”
Steal Like an Artist (Kleon, 2012)
Visualization of My Design Process
Visualization of My Design Process
I approach design like conducting an orchestra, where each stage of the process—research, ideation, prototyping, testing, —works in harmony to create seamless user experiences through collaboration. As the conductor, I align cross-functional teams, adapt to feedback, and ensure every "instrument" plays its role in crafting intuitive and impactful designs. The result? A symphony of innovation, usability, and strategy that resonates with both users and stakeholders.
Experience
Experience
University Sponsored Projects: UX Designer
UX Designer
University Sponsored Project
Living Proof
Living Proof
Aug 2024- Present
Aug 2024- Present
Service Design Intern
Service Design Intern
Marketeq Digital
Marketeq Digital
May 2024 - August 2024
May 2024 - August 2024
University Sponsored Projects: UX Designer
University Sponsored Projects: UX Designer
Uline Inc.
Uline Inc.
Jan 2024 - May 2024
Jan 2024 - May 2024
End User Experience Intern
End User Experience Intern
Purdue University IT
Purdue University IT
Nov 2023 - June 2024
Nov 2023 - June 2024
Project Engineer Intern
Project Engineer Intern
F.H. Paschen
F.H. Paschen
May 2022 - Aug 2022
May 2022 - Aug 2022
University Sponsored Projects: UX Designer
HiDelta Ventures (Mic)
HiDelta Ventures (Mic)
Aug 2023 - Dec 2023
Aug 2023 - Dec 2023
UX Designer
University Sponsored Project
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Service Design
Service Design
Service Design
Information Architecture
Information Architecture
Information Architecture
Workshops
Workshops
Workshops
Agile
Agile
Agile
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Competitive Anlaysis
Competitive Anlaysis
Competitive Anlaysis
UX Strategy
+ More
+ More
+ More